As Agency of Record for this growing regional bank, we’ve had many opportunities over the last several years to help take its brand to exciting places. Early in 2019, we took it to an entirely new place — rebranding Union Bank & Trust as Atlantic Union Bank. Countless components were brought together as a body of work that establishes Atlantic Union Bank as the choice for customers looking to Bank Better.

More than a rebrand.

Effective rebranding is about so much more than just a new logo. As the work below demonstrates, every element — from typography to color choices to messaging — plays an essential role in presenting a differentiated, engaging, sophisticated brand that customers can truly relate to. It started with an initial logo exploratory, carried through multiple rounds of consumer insights research, and culminated with the creation of collateral, billboards, print and digital ads, and radio and TV spots.